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 NEWSLETTER    May, 2010

Referring the patient to a specialist
Put yourself in the patient's position ... which would you prefer?

 

Scenario 1:  Dr. Brandt, your general dentist, says you need to see an oral surgeon for removal of a third molar.  The assistant gives you several business cards to nearby offices.  You're told simply, "they're all good."  Now the decision and next step is yours. 

 

Scenario 2:  Dr. Brandt says you need to see Dr. Larson, an oral surgeon. Dr. Brandt says that Dr. Larson is highly experienced in the surgical 
procedure required. He explains that the reason he works with Dr. Larson is the excellent quality of the outcomes, the gentle care provided and his respect for Dr. Larson's ethics.  Dr. Brandt's assistant offers to call Dr. Larson's office to set up the appointment for you. When you overhear the call, you can tell that the office staff members know each other and respect each other.

 

Your choice?  If you were the patient, in which scenario would you feel most cared?  By far, most patients would opt for scenario 2.  Even if the patient were to make the appointing call, the message of trust and confidence has been conveyed by the office of the general dentist.  It is very important to provide specific reasons for referral to this particular specialist ... with the understanding that the reasons are valid and will be experienced by the patient!

 

WIIFM?

What's in it for me? you may ask, especially if you are the general dentist.  Through the focus groups we've conducted with patients, the message is loud and clear; When we're in the care of doctors who collaborate well with each other we feel we receive better care.  We're in the care of a team and we're not on our own traversing unknown territory. When we know the doctors are communicating with each other about our case, we have greater trust in BOTH the general dentist and the specialist. But we only know these things if you tell us and if we grasp that the staffs of both offices know each other and respect each other. 

 

The issue of interoffice and interdisciplinary relationships is addressed in the following seminars of Suzanne's:

     *Investigating Interdisciplinary Issues: The Triple Win ...Patient, Specialist, General Dentist

     *Unmasking the Mystery Patient: Understanding Patient Preferences

 

Find program details here!

Contact us to bring these programs to your study club, association or your own team!


SPECIALISTS' REFERRING OFFICE PROGRAMS

What choice would you make?  Which gift can have a lasting impact? 

 

Would you prefer to receive a gift basket from a colleague or would you prefer to receive a gift that will help build skills of your team and help your team be more successful professionally and personally!   

 

If you're a specialist, consider planning a truly special event for your valued referring office teams or for offices you want to work with.  Our referring office programs are customized with just the right balance of humor, fun and real world content your guests can use immediately.

 

If you're a general dentist, pass this idea on to your specialty colleagues ... let them help you to cement strong interdisciplinary relationships AND strengthen the communication and customer service skills of your teams! 

 

Click here to find details on Suzanne's referring office programs.  You can also forward this link to your colleagues.


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"I hate team conflict!"

In a recent seminar, participants voiced concerns about dealing with team conflict.  Conflict among team members can cause divisiveness, lead to cliques and, if left to fester, can infect the entire team.  Who is responsible for resolving the conflict? Here are some key issues for you to discuss with your own team at your next staff meeting:

 

Who should resolve the conflict?

Ideally, conflict is resolved at the same level that it occurs.  For example, if 2 team members are in disagreement about how a task is to be handled, it is best that these same 2 people resolve the disagreement themselves (always keeping in mind the greater good for the office).  Don’t take the issue to the next level (manager or boss) unless it’s a last resort – it is far better to manage the issue between the people directly involved, and at the level at which it occurred.

 

When should the issue be discussed?

The sooner the better.  Problems don’t typically resolve themselves.  However, be judicious in your choice of time for the discussion.  Consider having the discussion at the end of the day and in a private area, out of earshot of others.  If you feel emotional about the issue, waiting until the end of the day can help you get on a more even keel.

 

Choose your words carefully

Keep your desired outcome in mind as you consider how you’ll approach the problem. Choose words carefully … words that are calm and focus objectively on the issue.  Emotionally charged words like, “You always ….”  or “You never …” are sure to start a fight or cause the other person to become defensive.  Use words like, “I get upset when …” or “I think our team will function better if we …” Talking about what is best for the department or the team will be received far more positively than words that sound highly personal, mean-spirited or accusatory.

 

When do we escalate the problem?

Maybe you’ve tried to resolve the problem but you’re at an impasse.  If the problem absolutely can’t be resolved at the same level that it occurred, you still have choices.  Saying something like, “Nancy, you and I have tried to resolve this to no avail, so let’s look at our alternatives.”  Do not go behind Nancy’s back to talk with the office manager by yourself.  This can cause more problems!  Instead consider having a staff mediator to arbitrate the issue.  Some offices have a procedure in place for exactly such situations. 

 

The 2 individuals in disagreement may jointly decide on an objective third-party who will be the mediator of the issue.  This could be someone who is knowledgeable about the department or the issue.  If everyone in the office understands that this is the way that problems are resolved, then it is likely that team members will strive to resolve their own issues or entrust the final decision to a respected peer. The role of mediator ideally would be shared by all team members at one time or another. 

 

The boss, business or office manager

After exhausting staff-based resolution to no avail, the last alternative is to take the issue to the “higher authority” in the office.  In a perfect world, it would be rare for a problem to be taken to that level.  Regardless of where the problem is resolved, it’s vital for all parties to accept the resolution made, whether they like it or not!  Holding grudges only exacerbates on-going problems and is unhealthy for all concerned.

 

This topic is addressed in the following seminars of Suzanne’s:

*Managing Maalox Moments Assertively and Confidently

*The Cohesive Team:  Managing the 5 Dysfunctions of a Team

 

Contact us to bring these topics to your study club, association or your own office!

Find program details here!

 

Additionally, here are 2 articles that can help you manage challenging discussions: 

Create the "Safe Environment" for Team Discussion

 

Create the Effective Team Brainstorm Process

 


 

AAO Meeting in Washington, DC

Once again it was terrific to be part of the American Association of Orthodontists' Annual Meeting.  The topic was "Developing the Dream Team: Understanding Behavioral Styles of Patients, Peers, Family, Friends and Foes!"  With more than 850 people in the audience, the energy was high and the group  wonderfully responsive. Thank you AAO for being so warm and welcoming!  I look forward to seeing you again in Chicago in 2011!


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