Boswell Presentations

Helping people communicate and relate effectively

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 PRACTICE MANAGEMENT ARTICLES BY SUZANNE BOSWELL
Suzanne won 2 awards from the American Society of Business Publication Editors for her practice management columns.

 


Patient Perceptions

Learn how patients compare their impressions of dental practices to medical practices    How You Fit in the Big Healthcare Picture
 

What patients really think and how they feel about financial discussions with their healthcare providers: The Forbidden Topic: Money
 

Insurance:  What is the patient’s point of view on the importance of insurance in a practice?  Insurance and the Patient's Point of View


Marketing

Before you spend on external marketing take a look at the service you provide: The Most Powerful Form of Marketing: Excellent Service
 

Here are 5 key tips to consider in when you do marketing – know your customer - patient!   What Patients Want to Know About You


Impression Management

Office Manners:  What all team members need to know about the impact of their manners! Minding Our Manners 

 

Here are 7 practice-breakers to watch for – avoid these like the plague!      The 7 Habits of Highly Ineffective Practices


Communications

How does your office rate in Communication?  How Does Your 
Office Rate in Communication? PART ONE
 
    and       PART TWO
 
Your words have a huge impact on patient perceptions of your practice. 

Taboo Phrases: How to Succeed in Turning off Patients

 

Attending skills are vital in helping patients feel comfortable:   
What Do You Say BEFORE You Say Hello ?

 

How are your conversations between patients and team

members?    Can We Talk?!
 
Patient communicationThe Person in the Chair / Know Thy Patient  


Teams and Team Building

Understand different personality styles to build stronger relationships with team mates and with patients. 

 
Team building and The Brainstorm Process:  Learn how to get the best out of yourself and your team in meetings.   
Create the Effective Team Brainstorm Process

 
Team building and the art of having “safe” discussions:  Refining this skill is vital to enhancing team communication.  

 Impression Management and Practice Image

Telephone manners:  In seconds callers to your office get strong impressions of you and your team.   
Getting Bad Reception (Suzanne interviewed by USA TODAY)
          Click here: to view the article on the USA TODAY website

 

How your office presents itself weighs large in the patient’s mind. 

Image Management


Measuring Patient Satisfaction

Here's how you can conduct an inexpensive, in-house survey.

In-Office Surveys to Measure Patient Satisfaction

 

Here’s how you can conduct your own patient focus group.

The "Do-it-Yourself" Dental Focus Group