REFERRING OFFICE PROGRAMS
FOR DENTAL SPECIALTY PRACTICES
Periodontists, Endodontists, Orthodontists, Pediatric dentists, Oral Surgeons
One of the best ways to build relationships and develop loyalty from your referring offices (and new offices!) is by hosting a custom presentation just for the teams of these practices.
Specialists: Why have a referring office program?
The relationships you develop with general dentists and their team members are the lifeblood of your own specialty practice. Yes, teams love getting the cookies and goodies from your office. No doubt that the referring doctors enjoy your hosting them at lunch and for golf. However, when you offer a presentation that helps the general dentist's office become more successful, your gift will be long-remembered and appreciated. Likewise, when referring office team members are able to meet, know and 
respect your own team members, referrals are likely to increase. Ask yourself this: would you prefer to receive a gift basket for holiday or would you prefer to receive a gift that will help build skills of your team and help you increase the bottom line of your practice! Which one can have a lasting impact?
Why hire Boswell for your referring practice meeting?
Suzanne Boswell has presented many referring office presentations hosted by specialty practices ... perio, endo, ortho, pediatric practices and oral surgery offices. She understands very well the importance of the relationships that you have with your referring offices. Here's how Suzanne looks at this:
"I know how significant a meeting like this is for the specialty practice. I value the trust of the specialist in 
having me present to his/her referring offices. I take this responsibility seriously. My goal is to ensure the program builds bridges between the general practices and the specialty practice, while teaching skills that will be of long-term help to all the practices in attendance. At the same time, I recognize that the program must be fun and have some entertainment quality! It is important that the day be memorable in the mind of the guests so that they associate their enjoyment with your specialty practice.
Personally, I truly enjoy this responsibility and I work hard to ensure that the specialty practice client gets plenty of positive feedback (and ideally increased referrals) from the general practice guests.
Call me or email me directly to discuss your goals for a referring office program. I'll be very pleased to talk with you."
What are the best topics for referring office programs?Suzanne has presented referral programs since 1988 and based on extensive experience here are the all-team topics suggested:
Developing the Dental Dream Team: Understanding Behavioral Styles of Patients, Peers, Family, Friends and Foes
Managing Maalox Moments Assertively and Confidently
Unmasking Your Mystery Patients: How to Gain and Retain Patients in Challenging Times
The following program is ideal for the specialist involved in building a strong clinical team for interdisciplinary cases
Investigating Interdisciplinary Issues Click here to see descriptions of all of these programs.